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Content Associated with Strategy

An Alternative Approach to Developing Content Marketing Personas

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An Alternative Approach to Developing Content Marketing…

"Audiences are not just buyers." Thank you! Please, marketers, don't let Sales or Management pressure you into treating your audience as buyers. There is power in a strong audience filled with many…Read More

5 Tips for Content Marketers to Improve Relationships with IT/Engineers

5 Tips for Content Marketers to Improve Relationships w…

Content marketers are only as good as their ability to distribute content and deliver great user experiences to their audiences — and those experiences, online anyway, generally require some support f…Read More

A Journey Through Native Advertising to Artificial Intelligence

A Journey Through Native Advertising to Artificial Inte…

In this episode of Marketer-to-Marketer, Chad Pollit, Author of the Native Advertising Manifesto, and Paul Roetzer, CEO of PR 20/20, dive deeper into these topics and give us a State of the Field for…Read More

What is a Content Marketing Evangelist?

What is a Content Marketing Evangelist?

My job, really, is that of an advocate and consultant. "Content Marketing Advocate" simply does not have the same ring to it. "Content Marketing Consultant" only describes half of it and besides, that…Read More

Digging Deeper into Global Content Marketing

Digging Deeper into Global Content Marketing

In this episode, Pam Didner and Rebecca Lieb dive into the problems teams face with Global Content Marketing efforts and some solutions they might use to resolve them.Read More

20 Best New Portfolio Sites, February 2018 | Webdesigner Depot

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20 Best New Portfolio Sites, February 2018 | Webdesigne…

I love these examples of designers and creatives presenting their work.Read More

Five Demand Generation Myths That Need To Be Dispelled - Type A Communications

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Five Demand Generation Myths That Need To Be Dispelled…

I love the point of "Demand Generation Is Only About Acquiring New Leads!" So many marketers and sales team stop the integration on "lead found." Stop it! Do more to ensure there is demand before…Read More

Storytelling: How Much Does It Really Matter? [Content Matters Episode 32] | Orbit Media Studios

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Storytelling: How Much Does It Really Matter? [Content…

Andy and Barry are a great pair to tackle this topic.Read More

Ex-Pats Talking About the Use of English in Content Marketing

Ex-Pats Talking About the Use of English in Content Mar…

In this show, Doug Kessler, an American in England, and Kelly Hungerford, an American in Switzerland, discuss the topic of Global Content Marketing with English at the core and several other Ex-Pat to…Read More

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