Waiting for your content marketing stats can be exhausting. Management asks all the time how it is going and you have no great answers for months. As Michele tells us about the ups and downs of meas…Read More
As a business, you always want to be on the great end of customer experiences. Getting customers to feel or sense something, Brain states it needs to be designed. So how do we design a great experie…Read More
This just might be one of my favorite video's because I love chocolate. The storytelling of the Mast Brothers Cholocate was executed very well, check it out.Read More
More and more we are needing to write for specific people, this means saying the same thing in many different ways. This article tells us why publishers are working so hard to achieve this goal.Read More
At almost every marketing convention there are sessions revolving around Content Marketing StrategiesRead More
Jonathan Kranz, the author of Writing Copy for Dummies, joins the show at Content Marketing World to talk about copywriting. Words on the page, whether that is digital, voice, or print, are still the…Read More
Nicole Smith blew my mind when she told me that there were only eight people on the team that launched Tech Page One at Dell. Incidentally, I have spent some time on Tech Page One and it is truly a w…Read More
Ira Apfel, Director of Communications and Editorial Content for the Association of Financial Professionals, is a man who wears many hats. Working for a nonprofit association, he has to deploy assets…Read More
If you're looking to start an email campaign to get new and current customers to click and buy, Dan lays out 6 very easy steps for you. Taking out the guesswork will allow you to focus on what your c…Read More
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