My Favorite Content Marketing Video: AJ Huisman
This just might be one of my favorite video's because I love chocolate. The storytelling of the Mast Brothers Cholocate was executed very well, check it out.Read More
Sub-Categories for Strategy
Content Associated with Strategy
Why publishers are getting more serious about personali…
More and more we are needing to write for specific people, this means saying the same thing in many different ways. This article tells us why publishers are working so hard to achieve this goal.Read More
Are Content Marketing Strategies for Everyone?
At almost every marketing convention there are sessions revolving around Content Marketing StrategiesRead More
Jonathan Kranz on Copywriting in Content Marketing
Jonathan Kranz, the author of Writing Copy for Dummies, joins the show at Content Marketing World to talk about copywriting. Words on the page, whether that is digital, voice, or print, are still the…Read More
Trial and Error Even in the Big Leagues: This is How We…
Nicole Smith blew my mind when she told me that there were only eight people on the team that launched Tech Page One at Dell. Incidentally, I have spent some time on Tech Page One and it is truly a w…Read More
Ira Apfel on Content Strategies for Associations
Ira Apfel, Director of Communications and Editorial Content for the Association of Financial Professionals, is a man who wears many hats. Working for a nonprofit association, he has to deploy assets…Read More
Whereoware: 6 steps to email creation
If you're looking to start an email campaign to get new and current customers to click and buy, Dan lays out 6 very easy steps for you. Taking out the guesswork will allow you to focus on what your c…Read More
Yext Creates a New Content Marketing Opportunity With U…
Many companies could use targeted marketing. Jay tells us how Yext has teamed with Uber to help companies deliver content to specific users.Read More
Reading Roundup: What’s New in Blogging Lately?
If you think of social media as micro-blogging, then you take a different position on where they real assets should live. This post shares some insights on a recent Whiteboard Friday from our friends…Read More