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How to Set Performance-Driven Marketing Goals [Tips fro…
Great insights from some great influencers in the marketing space.Read More
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Content Associated with Strategy
Re-engineering Yourself, Your Career, and Your Content…
Is fear holding you back for being honest about the effectiveness of your content? If so, you are not alone. In this episode, Andrea Ames and Bert Van Loon walk through the history of content in the…Read More
Catching up on AMP News | CSS-Tricks
Well, that is interesting, Google wants to allow non-AMP sites to be put in the carousel. This could be big and it could lead to more clicks.Read More
An Alternative Approach to Developing Content Marketing…
"Audiences are not just buyers." Thank you! Please, marketers, don't let Sales or Management pressure you into treating your audience as buyers. There is power in a strong audience filled with many…Read More
5 Tips for Content Marketers to Improve Relationships w…
Content marketers are only as good as their ability to distribute content and deliver great user experiences to their audiences — and those experiences, online anyway, generally require some support f…Read More
A Journey Through Native Advertising to Artificial Inte…
In this episode of Marketer-to-Marketer, Chad Pollit, Author of the Native Advertising Manifesto, and Paul Roetzer, CEO of PR 20/20, dive deeper into these topics and give us a State of the Field for…Read More
What is a Content Marketing Evangelist?
My job, really, is that of an advocate and consultant. "Content Marketing Advocate" simply does not have the same ring to it. "Content Marketing Consultant" only describes half of it and besides, that…Read More
Digging Deeper into Global Content Marketing
In this episode, Pam Didner and Rebecca Lieb dive into the problems teams face with Global Content Marketing efforts and some solutions they might use to resolve them.Read More
20 Best New Portfolio Sites, February 2018 | Webdesigne…
I love these examples of designers and creatives presenting their work.Read More