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Sub-Categories for Strategy

 

Content Associated with Strategy

Doug Bell on SearchMetrics and the Dilemma of Content Quantity and Quality in Content Marketing and SEO

Doug Bell on SearchMetrics and the Dilemma of Content Q…

Search ranking factors are becoming more elusive. Doug Bell, VP of Marketing at Searchmetrics, and host Jeff Julian discuss the future of SEO.Read More

How to Explain Content Marketing to Anyone

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How to Explain Content Marketing to Anyone

This is awesome! Share this with those friends who wonder what it is you actually do as a Content Marketer.Read More

Brand over-reach: Dove's 'Real Beauty' bottle shapes - Velocity Partners

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Brand over-reach: Dove's 'Real Beauty' bottle shapes -…

Great post on why over-reaching your place as a brand to try to be relevant can get you in trouble.Read More

Cathy McPhillips on Marketing at the Content Marketing Institute

Cathy McPhillips on Marketing at the Content Marketing…

What drives Content Marketing Institute? Cathy McPhillips, VP of Marketing at CMI, and host Jeff Julian chat about the strategy behind CMI conferences.Read More

Matthew Balogh Talks About the Role of Content Engineer

Matthew Balogh Talks About the Role of Content Engineer…

Content needs its own engineers, these days. Matthew Balogh and Jeff Julian examine the opportunities that technology has created for intelligent content.Read More

Creating Personas That Work

Creating Personas That Work

Buyers personas today are missing two things: depth and context. Ardath Albee dives deep into the complexities of building usable personas developing engaging content.Read More

Goodbye, Net Neutrality

Goodbye, Net Neutrality

A recent proposal and vote by the FCC made good on Chairman Ajit Pai's quest to deregulate Internet service and allow the free market to take over. The proposal leaves many wondering what the future w…Read More

Andrea Ames on Creating Content Experiences with IBM

Andrea Ames on Creating Content Experiences with IBM

In this episode, Jeff talks with Andrea Ames, Content Strategist, Architect, and Designer at IBM, about how her team is changing the way IBM approaches to content creation, design, and customer experi…Read More

Why Influencer Marketing Should Be Part of Every Marketing Mix

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Why Influencer Marketing Should Be Part of Every Market…

As Jay knows from participating in some many Influencer Marketing efforts over the past few years, there is a right way to do it and a wrong way. I love his take on this and how he breaks the mold of…Read More

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