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Content Associated with Strategy

Creating Personas That Work

Creating Personas That Work

Buyers personas today are missing two things: depth and context. Ardath Albee dives deep into the complexities of building usable personas developing engaging content.Read More

Goodbye, Net Neutrality

Goodbye, Net Neutrality

A recent proposal and vote by the FCC made good on Chairman Ajit Pai's quest to deregulate Internet service and allow the free market to take over. The proposal leaves many wondering what the future w…Read More

Andrea Ames on Creating Content Experiences with IBM

Andrea Ames on Creating Content Experiences with IBM

In this episode, Jeff talks with Andrea Ames, Content Strategist, Architect, and Designer at IBM, about how her team is changing the way IBM approaches to content creation, design, and customer experi…Read More

Why Influencer Marketing Should Be Part of Every Marketing Mix

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Why Influencer Marketing Should Be Part of Every Market…

As Jay knows from participating in some many Influencer Marketing efforts over the past few years, there is a right way to do it and a wrong way. I love his take on this and how he breaks the mold of…Read More

Travis Arnold on Adopting Agile Marketing and Being an Agile Marketer

Travis Arnold on Adopting Agile Marketing and Being an…

In this episode, Travis Arnold and I discuss how he got started with the subject, how teams can focus on delivering amazing content by focusing on customer satisfaction, and when it is the right time…Read More

Amanda Todorovich on the Content Marketing World Health Summit in September 2017

Amanda Todorovich on the Content Marketing World Health…

Amanda Todorovich and I discuss what has been going on with her team at the Cleveland Clinic and what attendees can expect at the Content Marketing World Health SummitRead More

3 Reasons Why Marketers Need Twitter Data

3 Reasons Why Marketers Need Twitter Data

Social media is here to stay – good luck finding someone who will argue otherwise. But, marketers are off the mark if they are waiting for one platform to reign supreme, hedging their bets in correlat…Read More

20 Websites With Brilliant Use of Negative Space

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20 Websites With Brilliant Use of Negative Space

Great examples of websites that are not over crowding their content with more content, but using negative space to send a message.Read More

In-Flight Content Guide: Prepping for Your Content Marketing Expedition #CMWorld

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In-Flight Content Guide: Prepping for Your Content Mark…

I know we are ready for Content Marketing World, are you?Read More

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