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Sub-Categories for Strategy

 

Content Associated with Strategy

An Agile Approach to Repurposing Content - Kapost Content Marketing Blog

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An Agile Approach to Repurposing Content - Kapost Conte…

Another great piece by Andrea as she breaks down an approach to planning the way you reuse your content and think about your content planning in general.Read More

Ask Brightcove: 3 Essential Steps for Starting Your B2B Video Project

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Ask Brightcove: 3 Essential Steps for Starting Your B2B…

I love this new asset Brightcove is launching to help marketing teams get started with B2B Video Marketing content! The first 3 steps are very helpful.Read More

Filmmaking's Magic Words

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Filmmaking's Magic Words

As you become a stronger video marketer, it is probably a good idea to learn a few more terms of the trade. In them, you can find all sorts of history and the intent behind using them, which will mak…Read More

Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?

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Are Marketers Missing Opportunities to Seize Consumer M…

I like the idea of using real-time data for real-time calls-to-action, but you have to be pretty certain about the intent, or you could scare your prospect away. Think about all those "cold calls" ma…Read More

Pam Didner on the Design of a Global Content Marketing Effort

Pam Didner on the Design of a Global Content Marketing…

In this episode, Pam Didner and Jeff Julian discuss the new for Global Content Marketing teams and how you can get started by using the resources you already have if you are facing this issue.Read More

Marcia Johnston on Content Marketing and Her Mission to Love Her Neighbors

Marcia Johnston on Content Marketing and Her Mission to…

Marcia Johnston, author and content strategy consultant, sits down with Michelle Julian to talk about her current project of learning more about her neighbors. During this show, Marcia and Michelle…Read More

Selling Content Strategy with Axure Design Tools

Selling Content Strategy with Axure Design Tools

Content strategies are complicated. They have moving pieces. They have immovable truths. They are built on the unpredictability of the future. They mean so much, and sometimes, so little, but at the r…Read More

Video Marketing Mentors: 2017 Trends in Content

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Video Marketing Mentors: 2017 Trends in Content

(Jeff Julian) I am honored to be a part of this series of videos recorded by our friends at Brightcove. What are you looking forward to as we dig into Q2 of 2017?Read More

First Enterprise Marketer Poker Game from ICC17

First Enterprise Marketer Poker Game from ICC17

Watch the first of three poker games held at the Intelligent Content Conference with Robert Rose, Matthew Balogh, Buddy Scalera, and Andrea Fryrear. Jeff Julian is the MC for the event, and Pamela Mu…Read More

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