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Content Associated with Content Marketing

How Lowe's Captured the Attention of the Cord-Cutting Millennial Using Innovative Episodic Video Series

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How Lowe's Captured the Attention of the Cord-Cutting M…

If Lowe's keeps this up, this will be an amazing example of a brand creating amazing episodic video. A huge win for content marketing!Read More

3 ELearning Insights That Will Improve Your Tech Marketing Videos

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3 ELearning Insights That Will Improve Your Tech Market…

Some advice on how to make your "how to" better, when it comes to instructional content marketing through video.Read More

Doug Kessler Discusses Showmanship in Content Marketing

Doug Kessler Discusses Showmanship in Content Marketing…

Doug Kessler, Co-founder and Creative Director of Velocity Partners, knows a thing or two about putting on a good show. During this show, Doug tells us about what he believes marketers need to do as…Read More

Heike Young and Jeff Julian Talk About Podcasting

Heike Young and Jeff Julian Talk About Podcasting

Heike Young, Content Innovation Lead at Salesforce, joins the show this week to talk about podcasting. She shares some great insights she has learned with the launch and maturity of the podcast she c…Read More

Erica McGillivray on Community Management and Branding

Erica McGillivray on Community Management and Branding

Erica McGillivray, former Community Manager at Moz, joins the show to talk about diversity in your marketing voice and what a community manager does for a brand.  At her session at MarketingProfs’ B2B…Read More

Christoph Trappe and Jeff Julian talk SEO and SSL

Christoph Trappe and Jeff Julian talk SEO and SSL

Do you really need an SSL certificate for your Content Marketing efforts? This is the question Christoph Trappe and Jeff Julian tackle on this Enterprise Marketer Podcast.Read More

Shelly Lucas on Content Marketing in B2B

Shelly Lucas on Content Marketing in B2B

Shelly Lucas joins the Enterprise Marketer Podcast to discuss her role as Content Marketing Director for Dun & Bradstreet. In this show, Shelly shares how she got her start in marketing and how her r…Read More

Christopher Penn on Consistency and Content Strategy

Christopher Penn on Consistency and Content Strategy

Christopher Penn, Vice President of Marketing Technology for SHIFT Communications, joined Jeff Julian at MarketingProfs’ B2BForum to discuss podcasting, customer journey mapping, content marketing, an…Read More

Chicken Soup for the Content Marketer’s Soul

Chicken Soup for the Content Marketer’s Soul

Last night, my children helped me cook a whole chicken in preparation for a soup dinner. First, we boiled the chicken on a low simmer. After letting it cool, we checked to make sure it was done, and u…Read More

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