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Make Your Marketing Matter.

Content Associated with Content Marketing

 Andy Crestodina on Digital Marketing Strategy

Andy Crestodina on Digital Marketing Strategy

It was really hard to name this episode. Andy Crestodina, Co-founder and Strategic Director of Orbit Media Studios, sat down with me at MarketingProfs’ B2B Forum to discuss just about every topic whe…Read More

Two Things Every Content Marketer Should be Ungrateful For

Two Things Every Content Marketer Should be Ungrateful…

Thanksgiving week everyone tends to write about how blessed they are and about the things they are most grateful for, but I want to talk about two things every content marketer should be ungrateful fo…Read More

What is Agile Marketing? Podcast with Jeff Julian

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What is Agile Marketing? Podcast with Jeff Julian

In this episode we talk to Jeff Julian, Co-founder of EnterpriseMarketer.com. You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don't use iTunes, you…Read More

Tackling Diversity in the Marketing World

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Tackling Diversity in the Marketing World

Diversity is always a topic for discussion. How does a company do it well? The main players have to realize they have a problem first. Joe Pulizzi does just that when he realized the line up of spea…Read More

3 Reasons Why You Should Consider Gathering User-Generated Content

3 Reasons Why You Should Consider Gathering User-Genera…

What excites me more than what they have is their use of social media to display their products and how they interact and utilize user-generated content.Read More

B2B Forum Recap: WriterAccess Reviews Our Favorite Sessions

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B2B Forum Recap: WriterAccess Reviews Our Favorite Sess…

Hats off to MarketingProfs for an amazing conference. The upbeat team celebrated its 10th "birthiversary" with an event that built community, fostered connections, and had many moments of fun and laug…Read More

It's not too late! Connect with your customers and build sales for the holidays

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It's not too late! Connect with your customers and buil…

The holidays started several weeks ago in department stores all over the world, but it's not to late to draw in customers. Everyone is always looking for the next great bargin.Read More

After Years of Working Trade Shows, I Attended One. Here's What I Learned.

After Years of Working Trade Shows, I Attended One. Her…

Clearly, he never got the message that I’m supposed to be the one offering insights to attendees. When I reminded him that it’s not in my job description to sit in a seminar room taking notes for thre…Read More

Bold Move: Tell Your CEO She Needs to Listen to her Customers

Bold Move: Tell Your CEO She Needs to Listen to her Cus…

Perhaps it’s helpful to “tee-up” this conversation by offering up a couple proposed talking points: “We need to keep our finger on the pulse of what the customers want from us.” “We need to actively…Read More

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