Content Associated with Content Marketing

3 Reasons Why You Should Consider Gathering User-Generated Content

3 Reasons Why You Should Consider Gathering User-Genera…

What excites me more than what they have is their use of social media to display their products and how they interact and utilize user-generated content.Read More

B2B Forum Recap: WriterAccess Reviews Our Favorite Sessions

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B2B Forum Recap: WriterAccess Reviews Our Favorite Sess…

Hats off to MarketingProfs for an amazing conference. The upbeat team celebrated its 10th "birthiversary" with an event that built community, fostered connections, and had many moments of fun and laug…Read More

It's not too late! Connect with your customers and build sales for the holidays

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It's not too late! Connect with your customers and buil…

The holidays started several weeks ago in department stores all over the world, but it's not to late to draw in customers. Everyone is always looking for the next great bargin.Read More

After Years of Working Trade Shows, I Attended One. Here's What I Learned.

After Years of Working Trade Shows, I Attended One. Her…

Clearly, he never got the message that I’m supposed to be the one offering insights to attendees. When I reminded him that it’s not in my job description to sit in a seminar room taking notes for thre…Read More

Bold Move: Tell Your CEO She Needs to Listen to her Customers

Bold Move: Tell Your CEO She Needs to Listen to her Cus…

Perhaps it’s helpful to “tee-up” this conversation by offering up a couple proposed talking points: “We need to keep our finger on the pulse of what the customers want from us.” “We need to actively…Read More

A Simple Trick to Make Your Content Magnetic and Memorable

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A Simple Trick to Make Your Content Magnetic and Memora…

Many of us read articles when they relate to use or have a great story line to keep the mind interested. I personally never thought of my husband as a writer but as I read his articles they mean so m…Read More

Isolate Toxic Employees to Reduce Their Negative Effects

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Isolate Toxic Employees to Reduce Their Negative Effect…

This article is not about a specific marketing situation or piece of advice, but if your team isn't getting along your marketing will have a direct effect. People don't work well in toxic environment…Read More

9 Definitions: How Content Marketing Works Within Marketing

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9 Definitions: How Content Marketing Works Within Marke…

So many comparisons it's hard to keep track. I know it says 9 in the title, but I feel I have learned so many new insights into what content marketing is. Michele has pulled from so many greats to co…Read More

Etiquette: Why It’s Vital for Communicating with Customers

Etiquette: Why It’s Vital for Communicating with Custom…

How well we communicate with customers and what value we offer them affects customer opinion. That’s not a judgement, it’s a fact.Read More

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