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Make Your Marketing Matter.

Content Associated with Content Marketing

Go All In With Content Marketing or Do Nothing: #CMWorld

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Go All In With Content Marketing or Do Nothing: #CMWorl…

Joe wants to know if you're all in? Would you only land a plane halfway? Joe explains why a content marketing program has to be done to the fullest and never halfway.Read More

Rebecca Lieb on Her Latest Research at Content Marketing World 2016

Rebecca Lieb on Her Latest Research at Content Marketin…

In this show, Rebecca describes her journey into digital marketing and the research she has recently conducted. She provides some great examples of how marketing teams are integrating contextual cont…Read More

6 Reasons The Public Library Is Your Best Friend

6 Reasons The Public Library Is Your Best Friend

After 9 years as a public library professional, if I had a nickel for every time someone said, “You have that at the library?” I’d be a very wealthy woman. This is true not only in Kansas City but th…Read More

Joe Pulizzi, Founder of the Content Marketing Institute at Content Marketing World 2016

Joe Pulizzi, Founder of the Content Marketing Institute…

In this show, Jeff speaks with Joe Pulizzi, Founder of the Content Marketing Institute, about this year's Content Marketing World, his 2017 predictions, what it has been like working with the new pare…Read More

My Favorite Content Marketing Video: Joe Pulizzi

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My Favorite Content Marketing Video: Joe Pulizzi

I really like this example as well. It is probably because I grew up in a small town and John Deere was a well-known brand for everyone, but I really like the way they keep their brand out of it and…Read More

How Digital Asset Management Can Make a Big Impact on Your Content Marketing

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How Digital Asset Management Can Make a Big Impact on Y…

Cathy McPhillps does a DAM good job detailing the ins and outs of digital asset management and how it helps marketers.Read More

Influencer marketing: You’re doing it all wrong

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Influencer marketing: You’re doing it all wrong

Maggie talks about vetting your influencers and making sure their content targeting the correct audience. Being an Influencer takes passion and understanding of who the customer is. Just because your…Read More

Email: Is It Time to Just Ban It?

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Email: Is It Time to Just Ban It?

Say what??? If your a B2B Content Marketer, what happens with you lose access to your lead's inbox?Read More

Experiences with Robert Rose and Carla Johnson

Experiences with Robert Rose and Carla Johnson

In 2015, I became fascinated with the intersection of marketing, software development, and design in the pursuit of driving an amazing experience with the digital properties we produce. During this t…Read More

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