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Content Associated with Content Marketing

What Kind of Marketer Are You?

What Kind of Marketer Are You?

So, I pose the question, would you wear an Uncle Sam costume and dance on the main thoroughfare in your neighborhood to drive business if that was what your customers really needed?Read More

Marcia Francis and Amanda Todorovich on Healthcare Marketing for Health Systems

Marcia Francis and Amanda Todorovich on Healthcare Mark…

Watch as Marcia and Amanda discuss their process to producing consistent and successful content in a specialized content space: What inspires their teams and how they grow their audience?Read More

Margaret Magnarelli and Mark Masters on Getting Scrappy with Content Marketing

Margaret Magnarelli and Mark Masters on Getting Scrappy…

Marketer to Marketeer: On their one-year friendaversary, we brought Margaret Magnarelli and Mark Masters in front of a camera to get scrappy about marketing: no rules. Well, some rules.Read More

Can you calculate the investment of your content marketing?

Can you calculate the investment of your content market…

I mean seriously, you want me to calculate return on my marketing efforts? Oh wait, you expect me to calculate the investment too? From your executive’s position, the answer is yes.Read More

Content Marketing World 2017 Takeaways

Content Marketing World 2017 Takeaways

It’s not all about FUN at 2017 Content Marketing World. Here are my 3 lessons from this year’s event. If you are a content marketer or doing anything related to content, this is the perfect place to…Read More

How The Structure of Graphic Novels Can Drive Your Content Strategy

How The Structure of Graphic Novels Can Drive Your Cont…

In this episode, Buddy Scalera explains how important it is for teams to understand Content Strategy and to drive a story that can quickly bring people up to speed and continue them on a journey that…Read More

Noz Urbina on Customer Journey Mapping and Intelligent Content Modeling

Noz Urbina on Customer Journey Mapping and Intelligent…

In this podcast, Noz Urbina and Pamela Muldoon discuss the important aspects of customer journeys and how marketers can create useful tools that align with their prospect and customer goals.Read More

Andrea Neiman on the State of Content Consumption in B2B

Andrea Neiman on the State of Content Consumption in B2…

In this episode, Jeff sits down with Andrea Neiman of NetLine to talk about a report they released called the State of Content Consumption and Demand Report. Inside, they use real data to show you th…Read More

Marketers Must Pick Up the Video Camera - Here's How

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Marketers Must Pick Up the Video Camera - Here's How

Jeff says marketers fear two primary aspects of video marketing. First, there's tremendous anxiety about getting in front of the camera. He explains, "The fear of being judged scares people away from…Read More

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