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Make Your Marketing Matter.

Content Associated with Content Marketing

Cathy McPhillips on Marketing at the Content Marketing Institute

Cathy McPhillips on Marketing at the Content Marketing…

What drives Content Marketing Institute? Cathy McPhillips, VP of Marketing at CMI, and host Jeff Julian chat about the strategy behind CMI conferences.Read More

Goodbye, Net Neutrality

Goodbye, Net Neutrality

A recent proposal and vote by the FCC made good on Chairman Ajit Pai's quest to deregulate Internet service and allow the free market to take over. The proposal leaves many wondering what the future w…Read More

Andrea Ames on Creating Content Experiences with IBM

Andrea Ames on Creating Content Experiences with IBM

In this episode, Jeff talks with Andrea Ames, Content Strategist, Architect, and Designer at IBM, about how her team is changing the way IBM approaches to content creation, design, and customer experi…Read More

Why Influencer Marketing Should Be Part of Every Marketing Mix

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Why Influencer Marketing Should Be Part of Every Market…

As Jay knows from participating in some many Influencer Marketing efforts over the past few years, there is a right way to do it and a wrong way. I love his take on this and how he breaks the mold of…Read More

Travis Arnold on Adopting Agile Marketing and Being an Agile Marketer

Travis Arnold on Adopting Agile Marketing and Being an…

In this episode, Travis Arnold and I discuss how he got started with the subject, how teams can focus on delivering amazing content by focusing on customer satisfaction, and when it is the right time…Read More

Amanda Todorovich on the Content Marketing World Health Summit in September 2017

Amanda Todorovich on the Content Marketing World Health…

Amanda Todorovich and I discuss what has been going on with her team at the Cleveland Clinic and what attendees can expect at the Content Marketing World Health SummitRead More

In-Flight Content Guide: Prepping for Your Content Marketing Expedition #CMWorld

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In-Flight Content Guide: Prepping for Your Content Mark…

I know we are ready for Content Marketing World, are you?Read More

An Agile Approach to Repurposing Content - Kapost Content Marketing Blog

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An Agile Approach to Repurposing Content - Kapost Conte…

Another great piece by Andrea as she breaks down an approach to planning the way you reuse your content and think about your content planning in general.Read More

Ask Brightcove: 3 Essential Steps for Starting Your B2B Video Project

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Ask Brightcove: 3 Essential Steps for Starting Your B2B…

I love this new asset Brightcove is launching to help marketing teams get started with B2B Video Marketing content! The first 3 steps are very helpful.Read More

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