Content Associated with Content Marketing

Using Mad Men Era Tactics in the Modern Age of Marketing

Using Mad Men Era Tactics in the Modern Age of Marketin…

Long gone are the days of witty advertisements that entice consumers to indulge in commodities and services. The art of advertising is not lost, but today, consumers want relationships. They want to h…Read More

What Does It Mean to be a Global Marketer?

What Does It Mean to be a Global Marketer?

I just listened to it again and started bouncing in my chair because Mr. Miller has a very sweet gig, and I am envious of his adventure. He is doing incredible work for LinkedIn and Mr. Miller, I can…Read More

Inbound Marketing and Knowing When to Reach Out to A Digital Agency with Bob Ruffolo

Inbound Marketing and Knowing When to Reach Out to A Di…

On this show, Bob Ruffolo, CEO of IMPACT, and Jeff discuss what a digital agency is and how to best engage with one.Read More

Bring in Outside Experts to Mentor Your Team

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Bring in Outside Experts to Mentor Your Team

Coach, mentor, accountablility partner, or whatever you want to call the role, the idea of bringing someone from the outside into your team to make sure you are following the practices and path you se…Read More

Is Your Content Marketing Designed for the New Customer Journey?

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Is Your Content Marketing Designed for the New Customer…

I love the statement, "Be the best answer!" It is so true in all your content marketing efforts if you want to win. Ask yourself, what is the audience looking for and how can I be the best answer?Read More

2017 Predictions: 5 Ways to Use New Video Technology to Make an Impact

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2017 Predictions: 5 Ways to Use New Video Technology to…

I would be super excited if only a few of these predictions come true, but I have a feeling they will have a big impact on marketing teams in 2017. If you are not investing in video and training for…Read More

Empathy for the Global Content Marketing Audience with Jason Miller

Empathy for the Global Content Marketing Audience with…

Jason Miller, Group Manager of the Global Content and Social Media Marketing team at LinkedIn, joins Jeff for the second year in a row from MarketingProfs’ B2B Forum to discuss his move from the Unite…Read More

A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]

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A Simple Formula for Effective Content: They Ask, You A…

This is a refreshing podcast about content marketing. Marcus Sheridan seems like a very authentic guy that just want to help others do live better. Love the background story on why he called his com…Read More

How Lowe's Captured the Attention of the Cord-Cutting Millennial Using Innovative Episodic Video Series

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How Lowe's Captured the Attention of the Cord-Cutting M…

If Lowe's keeps this up, this will be an amazing example of a brand creating amazing episodic video. A huge win for content marketing!Read More

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