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Content Associated with Social Media

Introduction to Our Hosts - Part Two

Introduction to Our Hosts - Part Two

We have put together on this podcast, we will have five different shows, rotating on a weekly basis, with two hosts for each show. Our goal is, to be frank, honest, straight to the point, and explicit…Read More

Introduction to Our Hosts - Part One

Introduction to Our Hosts - Part One

Welcome to the Explicit Content Podcast. In this very first episode, hosts share a little about what this brand new podcast-for-marketers is all about. Listen in to get a better idea of what to expect…Read More

Starbucks Claps Back With Strategic Community Management

Starbucks Claps Back With Strategic Community Managemen…

The recent arrest of two black men in a Philadelphia Starbucks has become a national headline. How is Starbucks using social media to further communicate their stance on the consequences of racial bia…Read More

#SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories This Week

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#SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs.…

Amazon and YouTube are now at odds with each other and today Amazon/Google took the YouTube app off of the FireTV platform and forced customers to use a TV browser... Ugg, I hate it when companies fig…Read More

Combining Your Personal & Professional Brand with Eric Melin

Combining Your Personal & Professional Brand with Eric…

So you have a job that requires you to use social media professionally, but up to now you've only been using social media to post snarky comments with your friends.Read More

Brand over-reach: Dove's 'Real Beauty' bottle shapes - Velocity Partners

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Brand over-reach: Dove's 'Real Beauty' bottle shapes -…

Great post on why over-reaching your place as a brand to try to be relevant can get you in trouble.Read More

3 Reasons Why Marketers Need Twitter Data

3 Reasons Why Marketers Need Twitter Data

Social media is here to stay – good luck finding someone who will argue otherwise. But, marketers are off the mark if they are waiting for one platform to reign supreme, hedging their bets in correlat…Read More

5 Essentials to Preparing for Successful Conference Networking

5 Essentials to Preparing for Successful Conference Net…

Picture this: hundreds of brilliant marketing leaders from all backgrounds – creative, analytical, project managers, etc... – together for three days brainstorming strategies and putting them into act…Read More

Social Media Marketing Checklist: 16 Common Mistakes to Avoid

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Social Media Marketing Checklist: 16 Common Mistakes to…

I wish I could say I was not making any of these mistakes, but knowing is have the battle. Take an inventory of your social media objectives and strategy.Read More

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