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I am excited about AR/VR making it's way into marketing for two reasons. First, it is an amazing way to present an experience to your customers and can enhance a section of the buyer's journey. Second, it will help us move away from norms of content creation and let us be more creative.
So, as content creators look for the next big thing, they might want to keep an eye on gaming. Gaming's reliance on new technology as a means of digital interaction has helped it to break ground in new media already. As society craves more digital innovation, it's a trend that's unlikely to slow down....
via contently.com

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