On this episode of Marketer-to-Marketer, Joe Pulizzi, Leah Hammes, Demian Ross, and Melanie Deziel chat about their Content Marketing World experiences.Read More
Influence Marketing is another ball you need to put in your bag. As Influence Marketing is on the rise as more and more companies are pushing out great content.
Content marketing is hard, and it's getting harder, for three reasons: 1. More competition With 70% of companies creating more content than ever in 2016, the glut of content inherently makes it more difficult to get noticed. 2. Organic reach is nearly gone Most brands relied at least in part on organic social media posts to drive content consumption....via convinceandconvert.com