Enterprise Marketer - Make Your Marketing Matter.


This is an amazing resource for you to read today, print and save for next week, and review with your team when you are looking at your video marketing strategy.

At Brightcove, we often educate our prospects and customers on using video across the customer journey, integrating video into a multi-channel strategy. Strategically done, video is just one of the mediums prospects interact with across the stages: awareness, engagement, conversion, retention, and advocacy. And while we’ve charted the journey, there are nuances within this process during which sales becomes involved. Have you planned for these interactions? Without appropriate foresight your video marketing can become disjointed....
via brightcove.com

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