Enterprise Marketer - Make Your Marketing Matter.


Personas of all kinds are important but buyer personas might just top them all. Throughout all of my years, I have realized that you can't put any one gender, race or status in a box. You can't be so specific, many people of all kinds love all sorts of different things these days. Larry gives us his spin on why and how to make it important to you as well.
Over the years, one of the biggest challenges for businesses - small and large alike - has been understanding who customers are and what makes them tick...
via ibm.com

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