With a focus and background in social media and influencer marketing, Joe Cox and Megan Zander discuss the surprises that came out of this year’s SXSW and the future of creator and influencer marketin…Read More
Lots of great tips to consider in this article. Most of the time, marketing teams have so many features and tools already in their toolbox, they just don't know they have them or they are not configured.
Many platform players offer strategy services. They recognize that their platform will only perform as well as the strategic framework it supports. Their work, however, focuses on optimizing their own platform and the integration of its partners. While this is valuable and necessary, few create an overarching strategy that considers the needs and behaviors of multiple buyers at multiple points of the decision journey. T...via contentmarketinginstitute.com