Buyers personas today are missing two things: depth and context. Ardath Albee dives deep into the complexities of building usable personas developing engaging content.Read More
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Buyers personas today are missing two things: depth and context. Ardath Albee dives deep into the complexities of building usable personas developing engaging content.Read More
Ann Handley sits down with us at MarketingProfs’ B2B Forum to discuss her latest book, Everybody Writes, and why slow marketing is a practice you should consider in 2017.Read More
Jonathan Kranz, the author of Writing Copy for Dummies, joins the show at Content Marketing World to talk about copywriting. Words on the page, whether that is digital, voice, or print, are still the…Read More
