Buyers personas today are missing two things: depth and context. Ardath Albee dives deep into the complexities of building usable personas developing engaging content.Read More
If you want your readers to take action, you have to be persuasive to get them to move from where they are. Brian shares some great techniques in this post to help you get movement out of your audience.
We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal. I'm reminded of this David Ogilvy quote from Ogilvy on Advertising: "When I write an advertisement, I don't want you to tell me that you find it 'creative.'...via feeds.copyblogger.com