In this episode, Melanie Deziel, the Native Advertising gal, and Jay Acunzo, the Podcast guy, join the show to talk about the evolution of their brands and the ways they have included frequent pivots…Read More
If you want your readers to take action, you have to be persuasive to get them to move from where they are. Brian shares some great techniques in this post to help you get movement out of your audience.
We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal. I'm reminded of this David Ogilvy quote from Ogilvy on Advertising: "When I write an advertisement, I don't want you to tell me that you find it 'creative.'...via feeds.copyblogger.com