Enterprise Marketer - Make Your Marketing Matter.


So many comparisons it's hard to keep track. I know it says 9 in the title, but I feel I have learned so many new insights into what content marketing is. Michele has pulled from so many greats to compare and define the new and real meaning of content marketing. Linn talks to Michael Brenner about content marketing vs. content and our very own Jeff Julian talked to Michael on this very subject during their podcast. Small plug, check it out - http://emktr.co/2fThxKH
With content marketing you are attracting an audience to a brand-owned destination versus interrupting or buying an audience on someone else's platform....
via contentmarketinginstitute.com

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