Enterprise Marketer - Make Your Marketing Matter.


This is a refreshing podcast about content marketing. Marcus Sheridan seems like a very authentic guy that just want to help others do live better. Love the background story on why he called his company the Sales Lion.
Necessity is the mother of invention, as the proverb goes. And in 2008, Marcus Sheridan needed to improve business at River Pools and Spas. The economic downturn had crushed the pool business, and the company could no longer afford huge ad buys or traditional media....
via marketingprofs.com

tagged with: Content Marketing

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