In this episode, Katie Martell and Tim Riesterer dig deep into the science of customer messaging for sales and marketing.Read More
Many of us read articles when they relate to us or have a great story line to keep the mind interested. I personally never thought of my husband as a writer but as I read his articles they mean so much to me because of the stories he has associated them with. Sometimes I'm even mentioned, for me that hook, line, and sinker. As I curate content for EM, I find myself reading articles that tell me a little bit about the author. If you're just going to talk non-specific strategies or shove your thoughts on me, I personally can't connect. As Stephanie states, "it may not make you a subject-matter expert, but it does make me human."
Telling you my twin story doesn't distinguish me as a subject-matter expert, but it does make me human. And relating to an audience on a more personal level often leads to greater trust (even if I like to trick people). ...via contentmarketinginstitute.com