On this episode of Marketer-to-Marketer, Joe Pulizzi, Leah Hammes, Demian Ross, and Melanie Deziel chat about their Content Marketing World experiences.Read More
Many of us read articles when they relate to us or have a great story line to keep the mind interested. I personally never thought of my husband as a writer but as I read his articles they mean so much to me because of the stories he has associated them with. Sometimes I'm even mentioned, for me that hook, line, and sinker. As I curate content for EM, I find myself reading articles that tell me a little bit about the author. If you're just going to talk non-specific strategies or shove your thoughts on me, I personally can't connect. As Stephanie states, "it may not make you a subject-matter expert, but it does make me human."
Telling you my twin story doesn't distinguish me as a subject-matter expert, but it does make me human. And relating to an audience on a more personal level often leads to greater trust (even if I like to trick people). ...via contentmarketinginstitute.com