As an experienced marketer, I'm guilty of complaining about how 'the rest of the business' doesn't understand the rigor behind what I do, and thinks marketing is just the tactical activities they see…Read More
Agile in the marketing community is becoming more prevalent, it was showcased at Content Marketing World 2016 by some of the largest influencers. Andrea gives a great recap of each of their keynotes. This is a must read for any team wanting to know how agile will better their content strategies.
On Friday morning (at a truly ungodly hour) I left Cleveland and Content Marketing World 2016. Over the course of the four-day event I was honored to present a breakout session on agile marketing, but I was pleasantly surprised how often the idea came up in other talks I attended....via theagilemarketer.net