As an experienced marketer, I'm guilty of complaining about how 'the rest of the business' doesn't understand the rigor behind what I do, and thinks marketing is just the tactical activities they see…Read More
Another great piece by Andrea as she breaks down an approach to planning the way you reuse your content and think about your content planning in general.
Today's article on the Marketeer will be brought to you by the number 4,096. That's about how many different individual contexts content marketers need to address if they want to produce the right content for the right customer at the right time. Seems high, doesn't it?...via marketeer.kapost.com