In this conversation, Jeff Julian and Vishal Khanna discuss the need to grow as marketers and ways to consider the different approaches from different trades for becoming better at what we do.Read More
I like the idea of using real-time data for real-time calls-to-action, but you have to be pretty certain about the intent, or you could scare your prospect away. Think about all those "cold calls" masked as "warm leads" because you downloaded a whitepaper and the company wanted to sell you something. MQLs are there for a reason and we can't always vet the lead out by those micro-moments unless we have enough of them. The more you know...
We search the Web every day for things we need, things we want-tutorials, inspiration-and endless other reasons. For me, Google search is a lifeline. Online searches and other moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands....via marketingprofs.com