My job, really, is that of an advocate and consultant. "Content Marketing Advocate" simply does not have the same ring to it. "Content Marketing Consultant" only describes half of it and besides, that…Read More
I like the idea of using real-time data for real-time calls-to-action, but you have to be pretty certain about the intent, or you could scare your prospect away. Think about all those "cold calls" masked as "warm leads" because you downloaded a whitepaper and the company wanted to sell you something. MQLs are there for a reason and we can't always vet the lead out by those micro-moments unless we have enough of them. The more you know...
We search the Web every day for things we need, things we want-tutorials, inspiration-and endless other reasons. For me, Google search is a lifeline. Online searches and other moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands....via marketingprofs.com