Enterprise Marketer - Make Your Marketing Matter.


I like the idea of using real-time data for real-time calls-to-action, but you have to be pretty certain about the intent, or you could scare your prospect away. Think about all those "cold calls" masked as "warm leads" because you downloaded a whitepaper and the company wanted to sell you something. MQLs are there for a reason and we can't always vet the lead out by those micro-moments unless we have enough of them. The more you know...
We search the Web every day for things we need, things we want-tutorials, inspiration-and endless other reasons. For me, Google search is a lifeline. Online searches and other moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands....
via marketingprofs.com

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