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Having more than one home for your marketing content is a good idea when it comes to social media. Here is a great post by Brightcove showing how to make the most of YouTube for your business

Knowing your audience is the key to differentiating which kinds of content you'll promote on Facebook, Twitter, YouTube or other social networking sites. You can also better understand a preferential match and focus your efforts on where your audiences live and play. That being said, YouTube is a forum for the older millennial market, ages 25 to 34. Specific demographic information can be hard to come by, however, and the platform itself focuses on promoting watching patterns and channel preferences for niche content....
via brightcove.com

tagged with: Social Media, Video, MPB2B

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