Enterprise Marketer - Make Your Marketing Matter.


If you are one of the folks who continuing to create content marketing efforts, month after month, without a content strategy documented, please do yourself a favor and create one piece of it this week. A half-page about your audience, your tactics, the audience journey, or whatever make sense to help your team is all you need to help you get started. It is a living document, so don't be afraid to start small!!!
People tend to come to content marketing one of two ways. Some are journalists who decide to take a job running a brand's editorial operation, like I did when I took over Contently's editorial team three years ago. The other side consists of career marketers who embraced content when they realized that what customers wanted from brands had changed....
via contently.com

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