As an experienced marketer, I'm guilty of complaining about how 'the rest of the business' doesn't understand the rigor behind what I do, and thinks marketing is just the tactical activities they see…Read More
As you become a stronger video marketer, it is probably a good idea to learn a few more terms of the trade. In them, you can find all sorts of history and the intent behind using them, which will make you a better producer.
Cover image from The Way Back (Newmarket Films). "We're losing the light!" Welcome to the time-honored, mad scramble of a shoot as the sun begins to set. We've all been there; some call it " magic hour" - though it rarely lasts that long. I call it "tragic hour" because it sometimes can be....via premiumbeat.com