On this episode of Marketing to Marketer, Joe Cox, Doug Kessler, Andy Crestodina, and Heidi Cohen get together at the Content Marketing World conference to discuss evolution in the industry.Read More
OUR THOUGHTS:
I love the point of "Demand Generation Is Only About Acquiring New Leads!" So many marketers and sales team stop the integration on "lead found." Stop it! Do more to ensure there is demand before you approach the customer on it.
tagged with: Customer Experience, Marketing, Content Strategy
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