The recent arrest of two black men in a Philadelphia Starbucks has become a national headline. How is Starbucks using social media to further communicate their stance on the consequences of racial bia…Read More
I love the point of "Demand Generation Is Only About Acquiring New Leads!" So many marketers and sales team stop the integration on "lead found." Stop it! Do more to ensure there is demand before you approach the customer on it.
To say that B2B demand generation can be reduced down to a few quick and easy steps is ridiculous and simply not true. Those who are touting that message are either trying to make a quick buck or just ill informed and lack expertise....via typeacommunications.com