On this episode of Marketing to Marketer, Joe Cox, Doug Kessler, Andy Crestodina, and Heidi Cohen get together at the Content Marketing World conference to discuss evolution in the industry.Read More
I love the point of "Demand Generation Is Only About Acquiring New Leads!" So many marketers and sales team stop the integration on "lead found." Stop it! Do more to ensure there is demand before you approach the customer on it.
To say that B2B demand generation can be reduced down to a few quick and easy steps is ridiculous and simply not true. Those who are touting that message are either trying to make a quick buck or just ill informed and lack expertise....via typeacommunications.com