On this episode of Marketing to Marketer, Joe Cox, Doug Kessler, Andy Crestodina, and Heidi Cohen get together at the Content Marketing World conference to discuss evolution in the industry.Read More
The bots are coming! The bots are coming! I agree, bots are going to be more and more important for marketing teams to interact with their customers. But... if you don't see an application right away, take a step back and breath deep. Learn from the strategy deployed by these organizations rather than the tactics used. Does the strategy fit and are your customers ready to interact in real-time?
"In the next stage of [messaging apps'] evolution," Husson said, they will be "not just about you and peers, or you and friends, but you and the environment." To prepare for this new age, the Forrester report recommends that marketers...via marketingland.com