Enterprise Marketer - Make Your Marketing Matter.


Waiting for your content marketing stats can be exhausting. Management asks all the time how it is going and you have no great answers for months. As Michele tells us about the ups and downs of measuring, she also leads us to the light at the end of the sometimes long tunnel.
What is one of the biggest challenges facing content marketers today? If the blog traffic and conversions at CMI are any indication, measurement and ROI are two nuts that marketers are trying to crack. ...
via contentmarketinginstitute.com

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