On this episode of Marketing to Marketer, Joe Cox, Doug Kessler, Andy Crestodina, and Heidi Cohen get together at the Content Marketing World conference to discuss evolution in the industry.Read More
Waiting for your content marketing stats can be exhausting. Management asks all the time how it is going and you have no great answers for months. As Michele tells us about the ups and downs of measuring, she also leads us to the light at the end of the sometimes long tunnel.
What is one of the biggest challenges facing content marketers today? If the blog traffic and conversions at CMI are any indication, measurement and ROI are two nuts that marketers are trying to crack. ...via contentmarketinginstitute.com