On this episode of Marketing to Marketer, Joe Cox, Doug Kessler, Andy Crestodina, and Heidi Cohen get together at the Content Marketing World conference to discuss evolution in the industry.Read More
Doug and Jason are always full of great advice. I think it is because they are a few hours ahead of most of us folks in the US!
Doug Kessler is a marketer who knows the value of contrary opinions and a proper, whole-hearted debate. The post he chose to narrate for our festive playlist is from a blogger who prides himself on going against the flow when it comes to the latest buzzy marketing concepts: The Ad Contrarian (aka Bob Hoffman). When the rest of the industry is happily dancing around decking out their strategy with a few trendy ideas and sharing in the feelgood vibe of how cutting edge they are, The Ad Contrarian likes to steal in Grinch-like and pull the rug from under the festivities....via feeds.feedblitz.com