In this episode of Marketer-to-Marketer, Chad Pollit, Author of the Native Advertising Manifesto, and Paul Roetzer, CEO of PR 20/20, dive deeper into these topics and give us a State of the Field for…Read More
Doug and Jason are always full of great advice. I think it is because they are a few hours ahead of most of us folks in the US!
Doug Kessler is a marketer who knows the value of contrary opinions and a proper, whole-hearted debate. The post he chose to narrate for our festive playlist is from a blogger who prides himself on going against the flow when it comes to the latest buzzy marketing concepts: The Ad Contrarian (aka Bob Hoffman). When the rest of the industry is happily dancing around decking out their strategy with a few trendy ideas and sharing in the feelgood vibe of how cutting edge they are, The Ad Contrarian likes to steal in Grinch-like and pull the rug from under the festivities....via feeds.feedblitz.com