On this episode of Marketer-to-Marketer, Joe Pulizzi, Leah Hammes, Demian Ross, and Melanie Deziel chat about their Content Marketing World experiences.Read More
As times changes so does your code. Looking at how your staff uses your systems as well as your customers is very important. As Nadia tells us about Beyond Bank's over hall in order to upgrade their cms. It's a lot of work but so worth it.
"This wasn't a systems upgrade, this required process mapping, looking at our future state, identifying key customer pain points, and undertaking customer journey mapping. We're by no means perfect, but staff now have a good grasp on where we are taking things."...via cmo.com.au