In this episode, Katie Martell and Tim Riesterer dig deep into the science of customer messaging for sales and marketing.Read More
As times changes so does your code. Looking at how your staff uses your systems as well as your customers is very important. As Nadia tells us about Beyond Bank's over hall in order to upgrade their cms. It's a lot of work but so worth it.
"This wasn't a systems upgrade, this required process mapping, looking at our future state, identifying key customer pain points, and undertaking customer journey mapping. We're by no means perfect, but staff now have a good grasp on where we are taking things."...via cmo.com.au