Enterprise Marketer - Make Your Marketing Matter.


Cathy McPhillps does a DAM good job detailing the ins and outs of digital asset management and how it helps marketers.

Many companies producing great content at a consistent pace soon face a predicament - they have so much content that they: Don't know or remember everything they have Can't track down content assets efficiently Struggle to collaborate with others involved in the process Aren't leveraging existing content for reuse Enter digital asset management (DAM), one of the hottest subjects in content marketing this year....
via contentmarketinginstitute.com

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