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If Lowe's keeps this up, this will be an amazing example of a brand creating amazing episodic video. A huge win for content marketing!
Lowe’s hit series The Weekender is a story of transformation - and not just about each of the weekend DIY projects featured in the ongoing series. “How-To” videos had once been the mainstay of Lowe’s video department: the small video team produced huge volumes of solid “How-To” content, available mostly on YouTube, where the customer rarely returned to the Lowe’s site. ...
via brightcove.com

tagged with: Content Marketing, Video

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