On this episode of Marketer-to-Marketer, Joe Pulizzi, Leah Hammes, Demian Ross, and Melanie Deziel chat about their Content Marketing World experiences.Read More
If Lowe's keeps this up, this will be an amazing example of a brand creating amazing episodic video. A huge win for content marketing!
Lowe’s hit series The Weekender is a story of transformation - and not just about each of the weekend DIY projects featured in the ongoing series. “How-To” videos had once been the mainstay of Lowe’s video department: the small video team produced huge volumes of solid “How-To” content, available mostly on YouTube, where the customer rarely returned to the Lowe’s site. ...via brightcove.com