On this episode of Marketer-to-Marketer, Jessica Best, Douglas Burdett, Andrea Ames, and Vishal Khanna sit down to discuss customer experiences and how the marketing team can shape them for the best p…Read More
If Lowe's keeps this up, this will be an amazing example of a brand creating amazing episodic video. A huge win for content marketing!
Lowe’s hit series The Weekender is a story of transformation - and not just about each of the weekend DIY projects featured in the ongoing series. “How-To” videos had once been the mainstay of Lowe’s video department: the small video team produced huge volumes of solid “How-To” content, available mostly on YouTube, where the customer rarely returned to the Lowe’s site. ...via brightcove.com