In this episode, Katie Martell and Tim Riesterer dig deep into the science of customer messaging for sales and marketing.Read More
Ann has done it again! This is one of those articles you should print and review with your team as part of a larger review of your strategy.
First, define your tone of voice. If this is new territory for your brand, find three adjectives that best match your brand personality and the characteristics of your audience or users....via ibm.com