On this episode of Marketing to Marketer, Joe Cox, Doug Kessler, Andy Crestodina, and Heidi Cohen get together at the Content Marketing World conference to discuss evolution in the industry.Read More
Love this post! Integration of analytics, video, and digital platforms to help surface the metrics you need to show ROI on your video investments.
Now all of us when we think about video think about the play count. That's wrong. This is a proxy of how well it's doing, but this is not what you want. What you really want is a conversion event. You want people to give you their identity, whether it's an e-mail form, a LinkedIn form, whatever it may be and then we wanna make sure that the content that we're showing them is relevant to help them go further down the funnel to become a customer....via brightcove.com