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OUR THOUGHTS:

Bold is not always the answer when you need to call out some text. Consider using underlines with the help of the reasons mention within.
Don’t underline any text that’s not a link (even if your links aren’t underlined). Underlines provide a strongly perceived affordance of clickability, and users will be confused and frustrated if underlined text doesn’t match their expectations. If you need to emphasize certain words or sentences, using italics or bold is much safer....
via smashingmagazine.com

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