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Maggie talks about vetting your influencers and making sure their content targeting the correct audience. Being an Influencer takes passion and understanding of who the customer is. Just because your famous or well known doesn't mean you are the best avenue for an audience.
Influencer marketing done right is about delivering real value, with authentic stories and content that attract and retain consumers. It’s not all about having a giant social footprint....
via marketingland.com

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