On today’s Explicit Content Podcast I am talking to Luke Hurd who by day works as a Digital Immersion Director at Signal Theory & augmented reality filter creator artist with over 100k followers on In…Read More
Maggie talks about vetting your influencers and making sure their content targeting the correct audience. Being an Influencer takes passion and understanding of who the customer is. Just because your famous or well known doesn't mean you are the best avenue for an audience.
Influencer marketing done right is about delivering real value, with authentic stories and content that attract and retain consumers. It’s not all about having a giant social footprint....via marketingland.com