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I am still looking at brands on Snapchat as a content strategy, but I am not really seeing it. First, there is no ability to discover besides the media brands that pay a lot for attention. While there is a definite possibility, I think Facebook will leave 2017 eating Snapchat's market with the enhancements to Instagram and Facebook proper.
Businesses are increasingly using Snapchat as an alternative to other social media sites in a bid to reach target audiences and communicate in a direct form with followers, without getting too personal, according to a new survey by Snaplytics....
via cmo.com.au

tagged with: Social Media

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