Enterprise Marketer - Make Your Marketing Matter.


I love the statement, "Be the best answer!" It is so true in all your content marketing efforts if you want to win. Ask yourself, what is the audience looking for and how can I be the best answer?
Thanks to the rise of the internet, the explosion of social media and the development of mobile technologies to feed these two innovations, the customer buying journey has become much more self-directed. According to a Forrester , 74% of business buyers say they conduct more than half of their research online making an offline purchase....
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