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Many agencies are creating digital content these days and if you want to stay relevant you need to leverage your audience. Many times we need to work with influencers, do you know your influencers? Chad Pollitt, vice president of audience and co-founder of Relevance, and author of The Content Promotion Manifesto has great information that he shared with Dawn in this article.
Most marketers know that having a documented content marketing strategy and understanding one's audience are vital for success. Where you may fall short, however, is by under-investing in media research - the type of research that will help uncover how you will distribute and promote your content before you create it....
via contentmarketinginstitute.com

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