In this show, Doug Kessler, an American in England, and Kelly Hungerford, an American in Switzerland, discuss the topic of Global Content Marketing with English at the core and several other Ex-Pat to…Read More
One of my favorite articles to work on in 2018. Clare and I describe how marketer can embrace video in their marketing efforts and ease the fear of the medium.
Jeff says marketers fear two primary aspects of video marketing. First, there's tremendous anxiety about getting in front of the camera. He explains, "The fear of being judged scares people away from all video and audio media, even if they themselves aren't the ones who will be in front of the camera."...via contentmarketinginstitute.com