Content to healthcare is like fuel to a car. 1 in 20 Google searches is health-related, and if your organization doesn’t have great content and isn’t showing up in those results, there is no doubt it’…Read More
One of my favorite articles to work on in 2018. Clare and I describe how marketer can embrace video in their marketing efforts and ease the fear of the medium.
Jeff says marketers fear two primary aspects of video marketing. First, there's tremendous anxiety about getting in front of the camera. He explains, "The fear of being judged scares people away from all video and audio media, even if they themselves aren't the ones who will be in front of the camera."...via contentmarketinginstitute.com