On this episode of Marketer-to-Marketer, Joe Pulizzi, Leah Hammes, Demian Ross, and Melanie Deziel chat about their Content Marketing World experiences.Read More
Can't say enough good stuff about Robert Rose's video about the Content Spectrum! Thanks Brody for sharing my favorite video.
Why is this important? If you stop falling for the "____ marketing is dead" cries from the community, you will begin to understand there is a time, place, and audience for all forms of marketing. With this awareness and if your focus is on content marketing, you can start to understand the strategies used within this spectrum and what the characteristics, risks, and measurements are required to deploy them with the highest chance of success....via divvyhq.com