My job, really, is that of an advocate and consultant. "Content Marketing Advocate" simply does not have the same ring to it. "Content Marketing Consultant" only describes half of it and besides, that…Read More
I really like this example as well. It is probably because I grew up in a small town and John Deere was a well-known brand for everyone, but I really like the way they keep their brand out of it and allow the farmers to get information from open source.