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If you don't document your content marketing strategy, do you really have one? My opinion is not really. You might be doing the motions but you aren't committed to the big plan. It takes a lot of time but as Joe points out its totally worth it.
If you are a regular reader at Content Marketing Institute, you know how often we talk about the importance of documenting your content marketing strategy. According to our latest research, we know that marketers who document their strategy are much more likely to accomplish their content marketing goals and be successful....
via contentmarketinginstitute.com

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