On this episode of Marketer-to-Marketer, Joe Pulizzi, Leah Hammes, Demian Ross, and Melanie Deziel chat about their Content Marketing World experiences.Read More
As we all know, many times coming up with a strategy is easier than putting that strategy into motion. Every organization is different but Joseph lays out several ways to put a good content strategy together and execute it.
Content strategy is the epitome of easier said than done. Translating the idea of content strategy into meaningful action and results is a struggle, which is why Joseph Phillips has identified a methodical process for devising, carrying out and measuring content strategy projects....via uxbooth.com