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Looks like the battle continues to see who is going to become the Marketing System of Record with this announcement by Salesforce. Love the name!
The company is announcing a layer of artificial intelligence (AI) that is branded with the name of the world's most famous smart person, in an effort to embed a new level of smartness into all of the company's clouds - Sales, Marketing, Internet of Things, Community, Service, Commerce, and Analytics....
via marketingland.com

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